Kenshoo’s Kate DuBois on Getting Back to the Marketing Basics
DT On Call is an on-demand video interview series hosted by Viji Davis, DialogTech’s SVP of Marketing. In this series, Viji chats with business leaders, marketers, innovators, and all-around interesting people.
In this episode, Viji talks to Kenshoo’s General Manager of Search, Kate DuBois. Viji and Kate discuss the importance of getting back to basics after COVID-19, the most important data sets to collect, and how marketers should be thinking about an omnichannel strategy. Tune into this conversation between two marketing experts (and old friends!).