Data-Driven Strategies for Calls from Google Ads: Deliver a Personalized Call Experience

As a marketer, you might think your job is over when your campaigns generate quality calls to call centers or locations. That’s not the case — call experience really matters for your paid search ROI. When you provide a personalized, frictionless call experience, you’re working to make sure that the callers you’re driving from paid search are getting the information and the experience they need to convert.

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