Unlock Voice-Of-The-Customer Insights From The Call Channel To Fuel Marketing And Drive Revenue
Upgrade your conversation intelligence to improve marketing ROI, sales operations, and customer experience
Nearly 90% of marketers report an increase in calls to their business in the last 12 months. But over 80% say the call channel is a blind spot, and their lack of intelligence from calls is negatively impacting marketing results.
Those are just two of the eye-opening findings in this new report from Forrester Consulting on behalf of DialogTech. Forrester surveyed over 200 enterprise marketing decision-makers and found that marketers who leverage intelligence from phone calls to their business are better able to:
Understand and adapt to changing consumer behavior
Make the right in-flight marketing optimizations to increase conversion rates
Deliver frictionless online-to-offline experiences to acquire more customers
Download this report to learn their findings and recommendations for how marketers can leverage intelligence from their call channel to improve marketing ROI, sales, and CX.