Analyst Report: Connecting Digital to Phone Calls Critical to Marketing Success in 2021

Nearly 90% of marketers report an increase in calls to their business in the last 12 months. But over 80% say the call channel is a blind spot, and their lack of intelligence from calls is negatively impacting marketing results.

Those are just two of the eye-opening findings in this new report from Forrester Consulting on behalf of DialogTech. Forrester surveyed over 200 enterprise marketing decision-makers and found that marketers who leverage intelligence from phone calls to their business are better able to:

• Understand and adapt to changing consumer behavior
• Make the right in-flight marketing optimizations to increase conversion rates
• Deliver frictionless online-to-offline experiences to acquire more customers

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