Driving Appointment Calls From Paid Search After COVID-19

Download this playbook for strategies to adapt SEM for the recovery and drive more appointment calls and customers

The COVID-19 lockdown is ending, and search marketers across industries are once again under pressure to drive appointment calls cost-effectively. The tips and tactics in this playbook can help. Search marketers in healthcare, home services, financial services, auto, real estate, and other industries can learn strategies to:

  • Drive and convert more callers to appointments and customers
  • Optimize the performance of your call ads
  • Get better returns from Google Ads Smart Bidding
  • Be better prepared for the changing landscape

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