What Is Conversation Intelligence?
Conversation intelligence combines call tracking and attribution with AI-powered conversation analytics to provide valuable and actionable marketing, sales, and CX insights from callers.
Now more than ever, first-party data is critical to understanding and optimizing marketing, sales, and CX. It’s why businesses are now looking to capture and unlock insights from the most powerful source of first-party data: consumer phone calls.
Conversation intelligence software provides the solution to mine meaningful data and insights from every call to your business at scale. With a conversation intelligence platform, AI and machine-learning algorithms rapidly analyze the full context, experience, and outcome of every call to measure and score caller intent and value, conversion outcomes, call handling performance, CX issues, and so much more.
Conversation intelligence provides businesses with meaningful, actionable insights directly from the voice of the customer to understand and predict consumer behavior, measure and optimize marketing performance, detect and correct call handling issues impacting sales operations, and deliver more personalized and relevant experiences online and over the phone.