What Is Conversation Intelligence?
Conversation intelligence combines call tracking and attribution with AI-powered conversation analytics to provide valuable and actionable marketing insights from callers.
Now more than ever, first-party data from consumer phone calls is critical. As third-party data from trackers and cookies become less available, advertisers must shift focus to a powerful and often untapped source of first-party data: consumer phone calls. With a conversation intelligence platform, businesses can uncover meaningful insights from these phone calls to gain information about customers, make informed marketing optimizations, and ultimately fill the data void.
And conversation intelligence is not just about call tracking anymore — you can do so much more with your call data. With a conversation intelligence platform, machine-learning algorithms rapidly analyze the full context and outcome of every call to detect caller intent and product interest, measure missed sales opportunities or customer experience issues, and so much more.