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As a Customer Success Director at DialogTech, Jonathon enjoys partnering with enterprise organizations to optimize their customer life cycles. He acts as a strategic partner in identifying and planning solutions for offline conversion attribution and enhanced call analytics. Outside of DialogTech, he is an avid traveler and music enthusiast.
Experimenting with different variations of landing pages is an essential practice marketers use to determine what content drives visitors to... View Article
Today marks the beginning of the world’s largest gathering of mobile-related businesses, Mobile World Congress – where mobile is everything.... View Article
In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality,... View Article
Call tracking for digital sources and channels requires an in-depth, comprehensive strategy. Without a firm grasp on what you’re looking... View Article
Data-driven marketers need marketing automation platforms. Why? Marketing automation helps determine how customers interact with their brand and then how... View Article
The affiliate marketplace is an entity requiring constant attention to detail and the ability to immediately adjust campaign strategies. Form... View Article
Personalizing a visitor’s web experience is an essential practice that many marketers perform today. Popular examples include: geo-targeted ads to... View Article
Attributing conversions to specific marketing channels and users is key to establishing a successful digital advertising campaign, no matter what... View Article
Running a digital marketing campaign for organizations with multiple locations or franchises can be a difficult task. The need to attribute... View Article