Digital Marketing Drives Conversations

Smartphones have changed the way consumers engage with digital marketing. Instead of filling out web forms, consumers often call.

Digital ads will drive over 108 billion calls
to US businesses this year.

Searches on mobile devices will drive
over 40 billion call conversions.

Calls convert to revenue
10x-15x more than web leads.

“We’re now in a world where digital ad spending will routinely be evaluated (and optimized) on the basis of online-to-offline impact.”
Search Engine Land Logo

Shoppers Research Online, but Convert by Calling

Consumers that research purchases online often call to engage with businesses. These calls happen throughout the customer journey and are critical for turning prospects into loyal customers.

The New Customer Journey:

Research

1

Consumer searches for a service on their smartphone

2

Visits a business's website and finds phone number of closest location

3

Calls that location and becomes a sales prospect

Purchase

4

Prospect later sees retargeted display ad for that business

5

Revisits the website and finds number of closest location

6

Calls the location again and becomes a customer

“A personalized and relevant phone call can help you earn new customers and keep existing ones.”
Google Logo

Conversations Are Critical to Customer Journeys

Shoppers often need to call and talk to a real person. This is especially true for industries with expensive, complex, or infrequent purchases.


Insurance
40%

of purchases happen over the phone


Financial Services
68%

want to call while researching purchases


Travel
35%

of bookings are from phone calls


Automotive
25%

first contact dealerships by calling


Senior Care
70%

of marketing leads are phone calls


Health Care
88%

of patients book appointments by calling


Local Services
70%

want to call to book local services


Education
40%

want to call to learn about programs

“Customers who initiate inbound calls convert faster, spend more, and have a higher retention rate.”
Forrester Logo

The Dangers of Not Attributing Calls From Marketing


You struggle to prove marketing ROI

You could be missing attribution on 50% or more of the conversions from your marketing.


You misallocate marketing spend

You could inadvertently cut spend on high-performing channels, ads, and keywords.


You lose customers and revenue

By ignoring your call channel, you could face lower conversion rates and higher customer churn.

“For marketers...simply measuring digital interactions is not enough. They need to measure phone calls.”
AdAge Logo
A Resource You May Like:

The Marketer’s Big Book of Call Tracking Success Stories

Discover how marketers in 25 industries use call tracking and attribution to prove ROI and personalize caller experiences.

Get the eBook → See all resources →

Ready for a personal walkthrough of DialogTech?

Request a demo → or call 877.295.5100
Recommended for you

Learn how marketers use DialogTech to drive more calls and customers

Get the eBook →