Digital Marketing Drives Conversations

Smartphones have changed the way consumers engage with digital marketing. Instead of filling out web forms, consumers often call.

Digital ads will drive over 108 billion calls
to US businesses this year.

Searches on mobile devices will drive
over 40 billion call conversions.

Calls convert to revenue
10x-15x more than web leads.

“We’re now in a world where digital ad spending will routinely be evaluated (and optimized) on the basis of online-to-offline impact.”
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Shoppers Research Online, but Convert by Calling

Consumers that research purchases online often call to engage with businesses. These calls happen throughout the customer journey and are critical for turning prospects into loyal customers.

The New Customer Journey:



Consumer searches for a service on their smartphone


Visits a business's website and finds phone number of closest location


Calls that location and becomes a sales prospect



Prospect later sees retargeted display ad for that business


Revisits the website and finds number of closest location


Calls the location again and becomes a customer

“A personalized and relevant phone call can help you earn new customers and keep existing ones.”
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Conversations Are Critical to Customer Journeys

Shoppers often need to call and talk to a real person. This is especially true for industries with expensive, complex, or infrequent purchases.


of purchases happen over the phone

Financial Services

want to call while researching purchases


of bookings are from phone calls


first contact dealerships by calling

Senior Care

of marketing leads are phone calls


of patients book appointments by calling

Local Services

want to call to book local services


want to call to learn about programs

“Customers who initiate inbound calls convert faster, spend more, and have a higher retention rate.”
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The Dangers of Not Attributing Calls From Marketing

You struggle to prove marketing ROI

You could be missing attribution on 50% or more of the conversions from your marketing.

You misallocate marketing spend

You could inadvertently cut spend on high-performing channels, ads, and keywords.

You lose customers and revenue

By ignoring your call channel, you could face lower conversion rates and higher customer churn.

“For marketers...simply measuring digital interactions is not enough. They need to measure phone calls.”
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A Resource You May Like:

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