Smartphones have changed the way consumers engage with digital marketing. Instead of filling out web forms, consumers often call.
Digital ads will drive over 108 billion calls
to US businesses this year.
Searches on mobile devices will drive
over 40 billion call conversions.
Calls convert to revenue
10x-15x more than web leads.
Consumers that research purchases online often call to engage with businesses. These calls happen throughout the customer journey and are critical for turning prospects into loyal customers.
Consumer searches for a service on their smartphone
Visits a business's website and finds phone number of closest location
Calls that location and becomes a sales prospect
Prospect later sees retargeted display ad for that business
Revisits the website and finds number of closest location
Calls the location again and becomes a customer
Shoppers often need to call and talk to a real person. This is especially true for industries with expensive, complex, or infrequent purchases.
of purchases happen
over the phone
want to call while researching purchases
of bookings are from phone calls
dealerships by calling
of marketing leads
are phone calls
of patients book appointments by calling
want to call to book
want to call to learn
You struggle to prove marketing ROI
You could be missing attribution on 50% or more of the conversions from your marketing.
You misallocate marketing spend
You could inadvertently cut spend on high-performing channels, ads, and keywords.
You lose customers and revenue
By ignoring your call channel, you could face lower conversion rates and higher customer churn.
Learn how marketers use DialogTech to drive more calls and customersGet the eBook →