Like any marketer, we’ve been thinking about mobile a lot lately. The more smartphones become ingrained in the lives of consumers the more valuable mobile marketing becomes to each and every marketer. We then started to wonder what the future holds, and how mobile marketing will change. While we don’t have all the answers, we asked 20 marketing influencers from companies like Merkle and Kenshoo, and from leading publications like Search Engine Land and VentureBeat, to share their 20/20 vision for the future of mobile marketing.
Today: Mobile Is Black and White
Let’s first start with a few things we know today (we can’t help it, we love data):
- 60% of digital media time is spent on mobile devices. (comScore)
- 71% of marketers say mobile marketing is core to their business. (Salesforce)
- Mobile will make up 72% of all digital ad spend by 2019. (eMarketer)
There it is in black and white. Mobile is now the foundation for how we consume information and spend time with media. The majority of marketers believe it is core to business strategy. And ad budgets are being adjusted to reflect shifting consumer habits.
Tomorrow: Mobile Marketing Is a Blank Canvas
But marketers care about the future. What does it hold for mobile marketing? Will there be more emphasis on location targeting? Native advertising? Mobile apps? SMS?
To help address these questions we asked 20 top marketing influencers the following two questions:
- What do you see as the future of mobile marketing?
- Is there any one statistic you’ve come across that is especially pertinent to the future of mobile marketing?