1) Does Your Software Impact Numbers Currently on My Website?
2) Does Your Software Negatively Impact Google Indexing?
When a website doesn’t have a consistent hard-coded phone number, it can result in a negative impact on your site’s NAP score. A NAP score is applied by Google and represents how consistently you use the same name, address, and phone number throughout various web properties; for example, Google My Business. With software that uses find and replace script, your hard-coded phone number remains on the site’s source code which allows Google to index it when they crawl your site.
Other call tracking providers use an asynchronous script for dynamic number insertion. This means the script loads independently of the page, which results in zero additional load time of that page. Also, asynchronous scripts can be inserted into tag managers like Google Tag Manager, Tealium, and Ensighten to give marketers better control of what loads on their pages without needing to involve IT or change the source code.
5) What Happens If Your Call Tracking Application Goes Down?
Hopefully these questions help you evaluate your current or future call tracking provider. If you’ve experienced any of the scenarios mentioned above or are new to call tracking, contact us for a demo today!