DialogTech for Video

Measure and optimize the impact of video content and in-video display ads on customer acquisition

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You Can’t Prove Video ROI if You Ignore Calls

66% of online videos are viewed on smartphones and mobile devices. And thanks to click-to-call, shoppers that view your videos and in-video ads on their smartphones often convert by calling. For marketers, it’s now critical to attribute these conversions to measure ROI.

Learn why calls matter to marketers
A Facebook ad and a call to Statefarm

Smartphone users engaging with video
and in-video ads often convert by calling

A Complete Solution to Measure and Optimize Calls from Video

For marketers in industries that value phone calls, you can’t prove video ROI by only measuring views. You have to measure calls. DialogTech provides a complete solution to attribute, analyze, and optimize calls from online videos and in-video display ads. Capture data and insights to prove ROI, improve ad targeting, and optimize marketing spend to generate more calls and customers from video.

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Works for videos and in-video
display ad campaigns on every platform

Track Every Caller from Online Videos and Display Ads

  • Marketing Attribution

    Direct
    Callers

    Insert special DialogTech phone numbers in videos and ads to attribute callers and control routing

  • Caller Profile Data

    Website
    Visitors

    Track conversions that clicked on your video or ad and called a number on your website
     

  • The Conversation

    Influenced
    by Video

    Correctly attribute callers who viewed your video or ad but converted later from another channel

Data and insights on every caller

Data and Insights to Measure and Optimize ROI

  • Marketing Attribution

    Marketing
    Attribution

    See the video platform, video content or ad variation, and website interaction that drove the call

  • Caller Profile Data

    Caller
    Profile Data

    Capture the caller’s name, number, location, past history, and time/day of their call
     

  • The Conversation

    The
    Conversation

    Know what was said on the call, how long it lasted, and the outcome
     

  • Call Value

    Call
    Value

    Know if the call was a quality lead and measure its business impact
     

Data and insights on every caller

Use Caller Data to Improve Ad Targeting

Acquire more calls and customers from in-video ads by targeting past callers and new audiences likely to call. Serve the right ad to the right person at the right time using caller data from DialogTech.

Target audiences likely to call
Phone with Comfort Keepers click-to-call

Target lookalike audiences
resembling your best callers

Personalize and Optimize the Call Experience

Control how callers to DialogTech phone numbers in your videos, ads, and webpages are routed. Choose to route callers based on the video or ad they viewed, the webpage they called from, their geographic location, the day and time, and more. Update routing rules any time without changing the numbers in your videos or ads.

Provide world-class customer experiences
Phone with Google Map

Send callers to the best
location with contextual routing

Analyze What Happens on Every Call

Run detailed analysis on the calls and conversations from videos and in-video ads. See if calls are being answered or missed and if they are converting to opportunities or sales. Rate sales agent performance and measure the impact of special offers and promotions.

Analyze conversations for insights
You got to analyze it!

Analyze conversations to learn which calls converted

Integrate Call Data with Your Marketing Stack

Leverage call data in all your platforms

Learn how Comfort Keepers optimized ad targeting to drive 4x more callers.

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