You Can’t Prove Video ROI if You Ignore Calls

66% of online videos are viewed on smartphones and mobile devices. And thanks to click-to-call, shoppers that view your videos and in-video ads on their smartphones often convert by calling. For marketers, it’s now critical to attribute these conversions to measure ROI.

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A Complete Solution to Measure and Optimize Calls from Video

For marketers in industries that value phone calls, you can’t prove video ROI by only measuring views. You have to measure calls. DialogTech provides a complete solution to attribute, analyze, and optimize calls from online videos and in-video display ads. Capture data and insights to prove ROI, improve ad targeting, and optimize marketing spend to generate more calls and customers from video.

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Track Every Caller from Online Videos and Display Ads

Direct Callers

Direct Callers

Insert special DialogTech phone numbers in videos and ads to attribute callers and control routing

Website Visitors

Website Visitors

Track conversions that clicked on your video or ad and called a number on your website

Influenced by Video

Influenced by Video

Correctly attribute callers who viewed your video or ad but converted later from another channel

Data and Insights to Measure and Optimize ROI

Marketing Attribution

See the social platform, ad variation, and website interaction that drove the call

Caller Profile Data

Capture the caller’s name, number, geographic location, call history, and time/day of their call

The Conversation

Analyze if calls are answered, rate sales agent performance, and optimize SEO/SEM for keywords callers speak

Call Value

Know if the call was a quality lead and measure its business impact

Use Caller Data to Improve Ad Targeting

Acquire more calls and customers from in-video ads by targeting past callers and new audiences likely to call. Serve the right ad to the right person at the right time using caller data from DialogTech.

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Personalize and Optimize the Call Experience

Control how callers to DialogTech phone numbers in your videos, ads, and webpages are routed. Choose to route callers based on the video or ad they viewed, the webpage they called from, their geographic location, the day and time, and more. Update routing rules any time without changing the numbers in your videos or ads.

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Personalize the Call Experience
You got to analyze it!

Analyze What Happens on Every Call

Run detailed analysis on the calls and conversations from videos and in-video ads. See if calls are being answered or missed and if they are converting to opportunities or sales. Rate sales agent performance and measure the impact of special offers and promotions.

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Integrate Call Data with Your Marketing Stack

“DialogTech’s display solution enables us to truly understand the impact display has on driving customer calls, even if they call later from a different channel.”

Bryan Huber
Global VP, Digital Marketing at Comfort Keepers

A Resource You May Like:

The Marketer’s Big Book of Call Tracking Success Stories

Discover how marketers in 25 industries use call tracking and attribution to prove ROI and personalize caller experiences.

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Ready for a personal walkthrough of DialogTech?

Request a demo → or call 877.295.5100
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Learn how marketers use DialogTech to drive more calls and customers

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