The Only Call-Focused Solution for Display Marketing
DialogTech offers the only end-to-end marketing solution for optimizing call conversions from display. It impacts and improves the entire display campaign process, from audience targeting to lead conversion to call attribution and optimization:
- Prove the complete impact of your display campaigns on revenue
- Rapidly optimize placement and spend to drive more calls and customers
- Better target purchase-ready consumers using call data
- Increase conversion rates by adding click-to-call to your display ads
Get full credit and intelligence for every call from display
DialogTech captures complete data on every call, caller, and conversation from display, so you can rapidly optimize for the ads, placements, and webpages driving the most qualified conversions.
- Marketing Source: Know the display ads and placements that contributed to the caller’s activity and conversion on your website.
- The Caller: Capture the caller’s name and number, their geographic location, and the time/day of the call.
- The Conversation: Know who answered the call, what was said, how long it lasted, if the caller converted, and why.
Integrate DialogTech’s call data with your other marketing platforms to improve ROI
Optimize for the entire customer journey – not just the online piece – by integrating DialogTech’s call data with the data management platforms (DMPs), demand-side platforms (DSPs), multi-attribution platforms, and other tools in your marketing stack.
- Audience Building: Integrate call data from any marketing channel into your DMP and DSPs to target consumers ready to call. Find purchase-ready audiences with characteristics that match past callers or retarget website visitors who called but didn’t convert. Exclude past callers who became customers from seeing display ads.
- View-Through Attribution: Most conversions influenced by display do not occur when a lead sees the ad, but later through a different channel. Integrate call data into your DSP to get full attribution for every call conversion influenced by display, even if the lead calls later from a different channel.
- Integrations with Multi-Touch Platforms: Add call data from display and other channels into your multi-touch attribution platform to see what combination of channels drive conversions. Map when phone calls from each channel occur in the customer journey and assign the right level of credit to each activity. Get a clear, accurate view of the customer journey so you can make the right optimization decisions to drive ROI.
Increase conversions by driving calls directly from display ads
Use DialogTech to add click-to-call technology to your mobile display ads and get more customers calling. When consumers click on your call-enabled display ads, they trigger an immediate call from their smartphones while also directing callers to your landing page.
“DialogTech’s display solution enables us to truly understand the impact display has on driving customer calls, even if they call later from a different channel.”
– Comfort Keepers