Phone Calls Are Critical to
Paid Search ROI

Thanks to smartphones and click-to-call, paid search ads generate billions of calls each month. DialogTech makes it easy for you to attribute every call conversion from paid search, measure their business impact, and optimize for the keywords, ads, and bidding strategies driving the best ROI and CPL.

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“We use DialogTech to attribute calls from paid search down to the keyword and optimize SEM to drive more quality calls and customers. It’s been a great success.”

Chip Smith
CMO at Sears Home Services

Keyword Attribution for Every Caller from Paid Search

DialogTech provides 100% keyword attribution for every caller from paid search, whether they called from a call extension in a search ad or after visiting your webpage. This data enables agencies and businesses like Sylvan Learning to optimize AdWords and Bing campaigns for the keywords driving the most calls and customers.

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Track and Analyze Every Call from Keyword Search to Sale

For every caller, DialogTech captures invaluable data and insights you can use to prove and optimize ROI, including:

  • The search engine, keyword, and ad that drove the call
  • The landing page and website interaction that drove the call
  • Who the caller is, their location, and their browser/device
  • If the call was answered and what was said
  • If the call is a valid sales lead
  • The value of the call to the business
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Search Term Performance

Convert More Callers
to Customers

DialogTech can optimize each caller’s experience based on their data. Whether they call a DialogTech number in your search ads or landing pages, you can ensure callers are connected quickly to the best location or agent to convert them.

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Analyze What Happens on
Calls for Insights

Run detailed analysis on the calls and conversations from paid search. Know which calls to which locations go unanswered or convert to customers. Optimize SEM for the keywords callers actually speak.

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Target Callers to Increase Search Ad ROI

Drive more customers from paid search ads by using data on your callers in targeting campaigns. Retarget good callers who didn’t convert or suppress bad ones. Acquire new customers by targeting lookalike audiences that match callers who converted.

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Integrate Call Data with Your Marketing Stack

“Using DialogTech, we’re tracking thousands of calls every month from paid search. We have decreased cost-per-conversion by 10% while generating 83% more calls and 71% more bookings. It’s been amazing.”

Maya Springer
Manager of Internet Marketing at HotelsCorp

A Resource You May Like:

The Marketer’s Big Book of Call Tracking Success Stories

Discover how marketers in 25 industries use call tracking and attribution to prove ROI and personalize caller experiences.

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Ready for a personal walkthrough of DialogTech?

Request a demo → or call 877.295.5100
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Learn how marketers use DialogTech to drive more calls and customers

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