DialogTech for Organic Search

Drive more conversions and customers from SEO by attributing and optimizing calls

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Eliminate the Hole in Your SEO Metrics

Thanks to smartphones and click-to-call, organic searches drive billions of calls to businesses each month. DialogTech enables marketers to attribute every call conversion from organic search, measure their business impact, and optimize for the SEO keywords and webpages driving the most valuable calls.

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Organic searches drive
billions of calls each month

Data and Insights to Measure and Optimize SEO

  • Marketing Attribution

    Marketing
    Attribution

    Attribute callers from organic search and track the search engine they used to find you

  • Website Interaction

    Website
    Interaction

    See each caller’s behavior and site activity, including their entry page and the page they called from

  • Keyword Attribution

    Keyword
    Attribution

    Use DialogTech data to infer the keywords that drove each caller from organic search

  • Caller Profile Data

    Caller
    Profile Data

    Capture the caller’s name, number, geographic location, history, and time/day of their call

  • Call Value

    Call
    Value

    Know if the call was a quality lead and measure its business impact
     

Data and insights on every caller

No Negative Impact on SEO

Only DialogTech’s dynamic number insertion (DNI) technology provides website call attribution that never violates Google’s NAP (name, address, phone number) consistency. You get all the benefits of tracking calls without any negative impact on SEO ranking.

Learn why DialogTech’s DNI is special

Convert More Callers to Customers

DialogTech can optimize each caller’s experience based on their data. Route callers from SEO based on webpage they called from, their geographic location, the day and time, and more. Ensure callers are connected quickly to the best location or agent to convert them.

Provide world-class customer experiences
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Send callers to the best
location with contextual routing

Analyze What Happens on Calls from SEO

Run detailed analysis on the calls and conversations from organic search. Know which calls to which locations convert to customers or go unanswered. Optimize SEO for the keywords callers actually speak.

Analyze conversations for insights
You got to analyze it!

Get insights into the keywords callers speak to improve SEO

Integrate Call Data with Your Marketing Stack

Leverage call data in all your platforms

The results have been amazing: This year with DialogTech, Sylvan has increased leads by over 33% from search marketing.

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