Calls Are a Critical CTA for Offline Advertising

Offline advertising — such as TV, radio, direct mail, and print — is over 60% of US media ad spend. And most of those campaigns have phone numbers for consumers to call. It’s critical for marketers to prove ROI by measuring how each ad or campaign drives calls and customers.

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Attribute and Optimize Calls and Customers from Offline Marketing

You invest significant budget in TV, radio, print, direct mail, and other offline marketing. You need to generate the greatest return — and prove it. DialogTech makes it easy to add trackable phone numbers to your offline marketing, so you can measure and optimize how each campaign and ad campaign drives not just calls, but customers.

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Data and Insights to Measure and Optimize ROI

Marketing Attribution

See how each ad, placement, location, and direct mail campaign drives calls

Caller Profile Data

Capture the caller’s name, number, location, past history, and time/day of their call

The Conversation

Know what was said on the call, how long it lasted, and the outcome

Call Value

Know if the call was a quality lead and measure its business impact

Personalize and Optimize Each
Caller’s Experience

Control how callers to DialogTech phone numbers in your offline marketing are routed. Route callers based on the ad or direct mail they called from, their geographic location, the day and time, and more. Easily update routing rules without changing the numbers in your offline marketing.

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Personalize the Call Experience

Analyze Call Content from Offline Marketing

Run detailed analysis on the calls and conversations from offline marketing. See if calls to each location are answered or missed. Learn which calls converted to opportunities or sales. Rate the performance of locations and agents and measure if promotions or offers impact sales.

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Integrate Call Data with Your Marketing Stack

“DialogTech is an important partner in helping us understand which marketing sources are driving calls and sales.”

Melissa Zaino
Marketing Director at Bath Fitter

A Resource You May Like:

The Marketer’s Big Book of Call Tracking Success Stories

Discover how marketers in 25 industries use call tracking and attribution to prove ROI and personalize caller experiences.

Get the eBook → See all resources →

Ready for a personal walkthrough of DialogTech?

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Learn how marketers use DialogTech to drive more calls and customers

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