DialogTech for Offline Marketing

Connect call conversions to offline marketing to prove and improve ROI

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Calls Are a Critical CTA for Offline Advertising

Offline advertising — such as TV, radio, direct mail, and print — is over 60% of US media ad spend. And most of those campaigns have phone numbers for consumers to call. It’s critical for marketers to prove ROI by measuring how each ad or campaign drives calls and customers.

Learn why calls matter to marketers
Track all phone numbers

Add trackable phone numbers to your offline
campaigns to measure ROI and acquire more customers.

Attribute and Optimize Calls and Customers from Offline Marketing

You invest significant budget in TV, radio, print, direct mail, and other offline marketing. You need to generate the greatest return -- and prove it. DialogTech makes it easy to add trackable phone numbers to your offline marketing, so you can measure and optimize how each campaign and ad campaign drives not just calls, but customers.

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Offline Marketing

Measure and optimize the impact of your offline marketing

Data and Insights to Measure and Optimize ROI

  • Marketing Attribution

    Marketing
    Attribution

    See how each ad, placement, location, and direct mail campaign drives calls
     

  • Caller Profile Data

    Caller
    Profile Data

    Capture the caller’s name, number, location, past history, and time/day of their call

  • The Conversation

    The
    Conversation

    Know what was said on the call, how long it lasted, and the outcome

  • Call Value

    Call
    Value

    Know if the call was a quality lead and measure its business impact
     

Data and insights on every caller

Personalize and Optimize Each Caller’s Experience

Control how callers to DialogTech phone numbers in your offline marketing are routed. Route callers based on the ad or direct mail they called from, their geographic location, the day and time, and more. Easily update routing rules without changing the numbers in your offline marketing.

Provide world-class customer experiences
Phone with Google Map

Route callers to their closest
location right away

Analyze Call Content from Offline Marketing

Run detailed analysis on the calls and conversations from offline marketing. See if calls to each location are answered or missed. Learn which calls converted to opportunities or sales. Rate the performance of locations and agents and measure if promotions or offers impact sales.

Analyze conversations for insights
You got to analyze it!

Analyze conversations to know if calls convert and why

Integrate Call Data with Your Marketing Stack

Leverage call data in all your platforms

DialogTech is an important partner in helping us understand which marketing sources are driving calls and sales.

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