Optimize Marketing to Drive More Customers and Revenue
The most successful tech companies are the ones where marketing drives quality phone leads and ensures callers receive the right experience to become loyal customers. DialogTech is the only platform that provides marketing with the tools to attribute, analyze, and optimize calls and conversations from digital advertising, website experiences, and offline campaigns. You can grow your business
Prove and Improve Marketing ROI with Call Tracking and More
Driving qualified phone leads to sales is one of the biggest responsibilities for SaaS and tech marketing teams. But do you know which marketing sources are generating phone leads, and which aren’t? DialogTech’s call tracking software gives you the power to track inbound calls back to any marketing source and through to revenue, so you can prove and improve ROI.
- Track customer calls from search, social, and display ads and emails
Understand and optimize digital marketing performance by tracking inbound calls back to specific channels, ads, search keywords, emails, and webpages on your site.
- Improve ABM and content marketing by measuring the messages that get customers calling
Optimize your web pages for the keywords that really generate calls and revenue by tracking phone leads back to specific keyword searches.
- Better understand (and prove) trade show ROI
DialogTech gives you unique trackable phone numbers to put on your trade show collateral, booths, and presentations. Truly see what shows and messaging are driving customer calls to your business.
- View detailed web-based reports in real time
Real-time web-based reporting gives you detailed information on the call volume and call quality from your campaigns. View reports online, download them in multiple formats, or have them emailed directly to your team.
- Integrate call data with Google AdWords, Google Analytics, Salesforce, and other marketing tools
Measure and optimize for the entire customer journey — online and over the phone — by including call data in your CRM, web analytics, bid management, marketing automation, and other tools in your marketing stack.
- Automatically filter phone leads with easy-to-use IVR
Qualify callers automatically using an IVR, then route only the high-scoring phone leads to sales. DialogTech IVRs are built for marketing to create and update — it couldn’t be easier.
- Control how calls from each marketing source are routed
Route callers to specific sales agents based on product interest, marketing campaign, caller’s geography, and much more.
- Record, transcribe, and analyze phone conversations to improve sales
Are calls being answered? Which marketing sources are generating quality sales calls? How do leads describe their pain points? How are agents performing? Find out using conversation analytics tools from DialogTech.
- Analyze phone leads with artificial intelligence (AI) for deep marketing insights
Automatically categorize the types of calls driven by your marketing campaigns with Dialog Analytics. Segment calls by good leads, leads that require follow-up, bad leads, support requests, and more.
Convert More Customers Over the Phone by Personalizing the Call Experience
- Route calls to the right sales agent, wherever they are
Route callers to specific sales agents based on product interest, marketing campaign, caller’s geography, and much more. Ensure important calls always reach the right agent, whether in the office, at home, or on the road.
- Provide agents with insights on the caller before beginning the conversations
Arm agents with intelligence on the caller and what drove the call before they begin the conversation, so agents can tailor their approach to win the sale.
- Control your call queuing experience
Send higher-value callers to special VIP queues to be answered right away. Select the on-hold music or promotional messages callers hear in every queue, the maximum amount of time they’ll have to wait, the number of callers in your queue, and much more.
- Centrally monitor agent activity
Monitoring call center activity is easy using web-based real-time reports and manager dashboards. What was the average time a customer waited on-hold? How much time do agents spend on incoming calls, outbound calls, and breaks? What time do agents first log in and last log out? All this data is at your fingertips.