DialogTech for Senior Living Marketing

Drive more calls, customers, and new residents with call attribution, conversation analytics, and call experience optimization.

Calls Play a Critical Role in the Senior Care Customer Journey — Be Ready with DialogTech

Customer calls are critical to senior living marketing. Choosing the right community or care provider is a huge decision, and seniors and their children want to call you to get answers from a human being. This is especially true in a mobile-first world, where smartphone users respond to your advertising by calling. DialogTech makes it easy to see exactly how your marketing is driving customer calls to every community location, so you can optimize ad spend to drive more calls, tours, and residents — while maintaining HIPAA compliance.

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Track and Optimize Marketing to Drive Calls from Prospective Clients

Calls from advertising and senior living and senior care websites are the biggest drivers of facility tours, new residents, and clients, but they are also the hardest leads to track, analyze, and manage. DialogTech’s platform provides senior living and senior care marketers with a unique suite of HIPAA compliant call attribution, personalization, and monitoring tools that help you:

  • Understand exactly how your mobile, online, and offline marketing drives calls to every location
  • Optimize marketing spend for what’s really driving calls and new residents
  • Control how calls are routed and managed to help communities convert more callers to sales
  • Monitor and analyze call conversations from your marketing to improve lead quality and agent performance in a HIPAA compliant way

The Most Accurate and Complete Keyword-Level Call Attribution for Senior Living Marketers

DialogTech makes it easy to see exactly how every marketing channel – from search, social, and display to TV, print, and direct mail – drives calls, tours, and new residents.

  • Works for every channel – online, mobile, and offline
    Track calls from your website, search, social, display, email, TV, radio, print, direct mail, and more. Understand which search keywords drive calls – both from Google call extensions and from searchers who visit your site before calling.
  • List multiple unique trackable numbers on the same webpage
    Track the calls your website drives to each location back to the exact marketing source. Understand exactly how many calls your marketing sends to each location, their outcome, and more.
  • Deep insight into every call
    Get an unmatched level of detail on every call, including caller location and phone number, call duration, time/day of call, where each call was routed, what happened on the call, and much more.
  • Maintain HIPAA and HITECH compliance
    Senior living and senior care marketers must consider the requirements of Health Insurance Portability and Accountability Act (HIPAA) as well as the Health Information Technology for Economic and Clinical Health Act (HITECH). DialogTech’s call attribution ensures protected health information (PHI) is handled and secured in a way that is compliant with both HIPPA and HITECH.
  • Whisper messaging
    Arm agents with information on the source of each call, who’s calling, and why before they even say “hello”.
  • Integrate call analytics with other solutions
    DialogTech seamlessly integrates with Google Universal Analytics and AdWords, bid management solutions, CRM tools, website optimization and marketing automation solutions, and more. Optimize campaigns more intelligently using both online and offline conversion metrics.
  • Record and transcribe every call
    Capture every conversation your marketing generates to prove and improve phone lead quality and agent performance while complying to HIPAA requirements for handling of protected health information (PHI).
  • Analyze phone leads for deep marketing insights
    Automatically categorize the types of calls driven by your marketing campaigns with Dialog Analytics. Segment calls by appointment bookings, caller experiences, lead quality, and more.

Personalize the Call Experience to Convert More Callers to Residents

DialogTech provides a full suite of technologies that work during the call to help senior living marketers control, automate, and personalize every call experience in real time.

  • Qualify callers automatically with custom IVRs
    Easily build your own custom IVRs to qualify and filter callers from every marketing source. Ensure only qualified sales calls are sent on to your agents
  • Route each caller optimally in real time based on customizable rules
    Set up customizable rules so each caller is automatically sent to the right location, representative, or call center right away. Route calls differently based on marketing source, time/day of call, caller location, and more.
  • Route mobile callers to the closest residence with geo-location
    Exclusive geo-location technology determines the precise geographic location of mobile callers and routes their call to the closest location automatically.

“DialogTech’s call tracking is outstanding. It helps us understand exactly how our marketing is driving calls, so we can optimize our digital efforts and ad spend to focus on bringing in clients or caregivers.”
– Comfort Keepers