Track and Optimize Marketing to Drive Calls and Enrollments
Callers from your advertising and website are excellent leads, but they are also the hardest for higher education marketers to track, analyze, and manage. DialogTech provides for-profit, online, and non-profit colleges with a unique suite of call attribution, personalization, and monitoring tools that help you:
- Measure exactly how your digital, mobile, and offline marketing drives inbound calls
- Optimize marketing spend for what’s really driving calls, from initial inquiry to enrollment
- Control how calls are routed and managed to help your counselors convert more callers to students
- Monitor and analyze call conversations from your marketing to improve phone lead quality and agent performance
The Most Accurate and Complete Keyword-Level Call Attribution for Higher Education Marketers
DialogTech makes it easy to see exactly how every marketing channel – from search, social, and display to TV, print, and direct mail – drives calls and student enrollments.
- Works for every channel – online, mobile, and offline
Track calls from your website, search, social, display, email, TV, radio, print, direct mail, and more. Understand which search keywords drive calls – both from Google call extensions and from searchers who visit your site before calling.
- List multiple unique trackable numbers on the same webpage
Track the calls your website drives to each dealership location back to the exact marketing source. Understand exactly how many calls your marketing sends to each dealer, their outcome, and more.
- Deep insight into every call
Get an unmatched level of detail on every call, including caller location and phone number, call duration, time/day of call, where each call was routed, what happened on the call, and much more.
- Whisper messaging
Arm agents with information on the source of each call, who’s calling, and why before they even say “hello.”
- Integrate call analytics with other solutions
DialogTech seamlessly integrates with Google Universal Analytics and AdWords, bid management solutions, CRM tools, website optimization and marketing automation solutions, and more. Optimize campaigns more intelligently using both online and offline conversion metrics.
- Record and transcribe every call
Capture every conversation your marketing generates to prove and improve phone lead quality and agent performance.
- Analyze phone leads for deep marketing insights
Automatically categorize the types of calls driven by your marketing campaigns with Dialog Analytics. Segment calls by good leads, student service requests, and more.
Personalize the Call Experience to Convert More Callers to Clients
DialogTech provides a full suite of technologies that work during the call to help higher education marketers control, automate, and personalize every call experience in real time.
- Qualify callers automatically with custom IVRs
Easily build your own custom IVRs to qualify, filter, and route callers from every marketing source.
- Route each caller optimally in real time based on customizable rules
Set up customizable rules so each caller is automatically sent to the right admissions counselor or call center agent right away. Route calls differently based on marketing source, time/day of call, caller location, and more.
- Route mobile callers to the closest campus with geo-location
Exclusive geo-location technology determines the precise geographic location of mobile callers and routes their call to the closest location automatically.
“I love that DialogTech’s software is so intuitive. We have been able to implement tracking into so many of our marketing campaigns to continue to have a full insight of both the goals we’ve met and the opportunities we’ve missed.”
– National American University