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People researching education options for themselves — or their children — often call the college or university to ask questions, book visits, and enroll. It’s why higher education and for-profit education marketers use DialogTech to measure, manage, and optimize inbound calls from their marketing campaigns and website.
Track each caller from marketing source to sale — optimize for what works, eliminate what doesn’t.
Ensure calls get answered by the best campus or agent right away to generate more enrollments.
Measure caller intent, analyze agent phone skills, and identify lost opportunities to call back right away.
DialogTech is a powerful marketing analytics tool that shows you how your digital advertising, webpages, and offline marketing drive calls, visits, and enrollments. It works for calls from any marketing source to any campus location, agent, or call center. DialogTech also provides tools to optimize the caller experience to help education providers convert more calls to customers.
DialogTech captures the caller’s name/number and the marketing channel, ad, keyword search, and website interaction that drove each call. Optimize your marketing spend for what drives the most calls and enrollments.Learn more →
Easily build your own custom IVRs to allow inbound callers to select how they should be routed. Access reports to view how many calls from your marketing are routed to each selection option.Learn more →
DialogTech’s AI analyzes conversations for you for a wealth of insights. Learn which marketing programs drive the best sales calls. Analyze how calls are handled to detect issues. See what percentage of calls aren’t answered and who is best and worst at converting calls.Learn more →
Use intelligence on each caller to provide a seamless experience as they move from digital to voice. Increase conversion rates and grow revenue by connecting callers with the best campus location, agent, or call center.Learn more →
Pass call data to your CRM, marketing tools, digital ad platforms, and call center solutions.
Retarget callers who didn’t convert and find new audiences likely to call across search, social, and display.
When calls come in, arm agents with marketing insights on who each caller is and why they are calling.
Review and share recordings and transcriptions of every inbound call to every location, agent, or call center.
Route calls based on the caller’s geographic location, day and time, marketing source, caller history, and more.
Ring multiple phones at once or in any order -- if no one answers, send calls to another person, group, or voicemail.
Content Marketing Specialist at National American University