29billion
Thanks to smartphones, display ads will drive 29 billion calls to US businesses this year.
10xmore
Calls convert to revenue 10x more than web leads.
Target, attribute, and optimize callers with DialogTech
DialogTech is a complete solution for optimizing call conversions from display advertising. From audience targeting to call attribution to optimization, DialogTech helps display marketers prove true ROI and drive more callers and customers.
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Know how digital campaigns and website interactions drive calls and customer
Call
Attribution
Attribute callers back to the display ad, placement, and website activity that drove the call
View-through
Attribution
Integrate DialogTech with your DSP to attribute callers that view your display ads but convert from other channels
Multi-Touch
Attribution
Map when calls from display and other channels occur in the customer journey and assign credit accordingly
Caller
Profile Data
Capture the caller’s name, number, geographic location, call history, and time/day of their call
Call
Value
Know if the call was a quality lead and measure its business impact
Drive more calls and customers from display by targeting consumers likely to call. Acquire new customers by targeting lookalike audiences that match past callers. Retarget callers with ads asking them to call -- or exclude them from your ads.
Target audiences likely to call
Target lookalike audiences resembling your best callers
DialogTech can add click-to-call technology to your mobile display ads. If your goal is to drive call conversions, and you’re targeting prospects likely to call, turning display ads into click-to-call ads is a great way to generate more calls and customers.
Add click-to-call to display ads
When consumers click on your ad, it triggers an immediate call
With DialogTech you can use data on the caller and what drove the call to automate the right experience. Use contextual routing to connect each caller to the best location or agent to convert them. Prioritize your most valuable callers so they get assisted immediately.
Provide world-class customer experiences
Route callers to their closest location right away
Run analytics on the calls and conversations influenced by display ads. See if calls go unanswered and if they convert to opportunities or revenue. Rate sales agent performance and measure the impact of special offers and promotions.
Analyze conversations for insights
Analyze call content to measure lead quality
DialogTech’s display solution enables us to truly understand the impact display has on driving customer calls, even if they call later from a different channel.
Read their story
