DialogTech for Display

Prove and optimize ROI with a complete call‑focused solution for display advertising

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In Today’s Mobile World, Display Ads Drive Calls

29billion

Thanks to smartphones, display ads will drive 29 billion calls to US businesses this year.

10xmore

Calls convert to revenue 10x more than web leads.

Target, attribute, and optimize callers with DialogTech

The Only Call-Focused Solution for Display

DialogTech is a complete solution for optimizing call conversions from display advertising. From audience targeting to call attribution to optimization, DialogTech helps display marketers prove true ROI and drive more callers and customers.

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Know how digital campaigns and website
interactions drive calls and customer

In Today’s Mobile World, Display Ads Drive Calls

  • Call Attribution

    Call
    Attribution

    Attribute callers back to the display ad, placement, and website activity that drove the call
     

  • View-through Attribution

    View-through
    Attribution

    Integrate DialogTech with your DSP to attribute callers that view your display ads but convert from other channels

  • Multi-Touch Attribution

    Multi-Touch
    Attribution

    Map when calls from display and other channels occur in the customer journey and assign credit accordingly

  • Caller Profile Data

    Caller
    Profile Data

    Capture the caller’s name, number, geographic location, call history, and time/day of their call

  • Call Value

    Call
    Value

    Know if the call was a quality lead and measure its business impact
     

Data and insights on every caller

Target Callers to Increase Digital Ad ROI

Drive more calls and customers from display by targeting consumers likely to call. Acquire new customers by targeting lookalike audiences that match past callers. Retarget callers with ads asking them to call -- or exclude them from your ads.

Target audiences likely to call

Target lookalike audiences
resembling your best callers

Drive Calls Directly from Display Ads

DialogTech can add click-to-call technology to your mobile display ads. If your goal is to drive call conversions, and you’re targeting prospects likely to call, turning display ads into click-to-call ads is a great way to generate more calls and customers.

Add click-to-call to display ads

When consumers click on your ad,
it triggers an immediate call

Personalize the Call Experience to Drive Sales

With DialogTech you can use data on the caller and what drove the call to automate the right experience. Use contextual routing to connect each caller to the best location or agent to convert them. Prioritize your most valuable callers so they get assisted immediately.

Provide world-class customer experiences

Route callers to their closest
location right away

Analyze Calls and Conversations for Insights

Run analytics on the calls and conversations influenced by display ads. See if calls go unanswered and if they convert to opportunities or revenue. Rate sales agent performance and measure the impact of special offers and promotions.

Analyze conversations for insights
You got to analyze it!

Analyze call content to measure lead quality

Integrate Call Data with Your Marketing Stack

Leverage call data in all your platforms

DialogTech’s display solution enables us to truly understand the impact display has on driving customer calls, even if they call later from a different channel.

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