In Today’s Mobile World, Display Ads Drive Calls

Marketers will spend over $22 billion in the US on display ads this year.

Mobile display ads will drive over 27 billion calls to US businesses this year.

Calls convert to customers 10x-15x more than web form leads.

The Only Call-Focused Solution for Display

DialogTech is a complete solution for optimizing call conversions from display advertising. From audience targeting to call attribution to optimization, DialogTech helps display marketers prove true ROI and drive more callers and customers.

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In Today’s Mobile World, Display Ads Drive Calls

Call Attribution

Attribute callers back to the display ad, placement, and website activity that drove the call

View-Through Attribution

Integrate DialogTech with your DSP to attribute callers that view your display ads but convert from other channels

Multi-Touch Attribution

Map when calls from display and other channels occur in the customer journey and assign credit accordingly

Caller Profile Data

Capture the caller’s name, number, geographic location, history, and time/day of their call

Call Value

Know if the call was a quality lead and measure its business impact

Target Callers to Increase Digital Ad ROI

Drive more calls and customers from display by targeting consumers likely to call. Acquire new customers by targeting lookalike audiences that match past callers. Retarget callers with ads asking them to call — or exclude them from your ads.

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Drive Calls Directly from Display Ads

DialogTech can add click-to-call technology to your mobile display ads. If your goal is to drive call conversions, and you’re targeting prospects likely to call, turning display ads into click-to-call ads is a great way to generate more calls and customers.

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Personalize the Call Experience
to Drive Sales

With DialogTech you can use data on the caller and what drove the call to automate the right experience. Use contextual routing to connect each caller to the best location or agent to convert them. Prioritize your most valuable callers so they get assisted immediately.

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Personalize the Call Experience

Analyze Calls and Conversations for Insights

Run analytics on the calls and conversations influenced by display ads. See if calls go unanswered and if they convert to opportunities or revenue. Rate sales agent performance and measure the impact of special offers and promotions.

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Integrate Call Data with Your Marketing Stack

“DialogTech’s display solution enables us to truly understand the impact display has on driving customer calls, even if they call later from a different channel.”

Bryan Huber
Global VP, Digital Marketing at Comfort Keepers

A Resource You May Like:

Optimize Your Search, Facebook, and Display Targeting with Call Analytics

Learn how to acquire more customers by targeting audiences that want to call with the right ads at the right price.

Get the eBook → See all resources →

Ready for a personal walkthrough of DialogTech?

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