Are you measuring the full ROI of your digital marketing? Answer a few questions below and we'll show you what industry benchmark data estimates your true ROI to be with call attribution.
Thanks to smartphones, consumers today don’t just convert online -- they call. And as digital advertising goes mobile, calls to U.S. businesses are expected to surpass 160 billion in 2019, a 73% increase from 2015. If you aren’t including call conversion data in your marketing metrics, your ROI data could suffer:
CPL Cost Per Lead CPA Cost Per Acquisition
*Based on data from
Your results were generated by combining your data with benchmark data from *. It makes a compelling case for why capturing call conversions from your marketing is critical to proving and improving ROI. Just by including call data, your CPL is cut by and your CPA by .
*Based on and DialogTech customer data that shows on average of digital marketing leads and of customers come from calls.
Today’s most successful marketers are tracking and optimizing for calls, not just clicks. Please contact DialogTech to learn more.
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