Adobe Target

Better Optimize ROI and Personalize Experiences Using Insights on Callers

Use deep intelligence on callers to deliver more relevant, engaging experiences across all channels, devices, and customer touchpoints. Personalize content correctly to drive more conversions from consumers who prefer to call:

  • Know which webpages and test variations drive the most quality calls
  • Analyze what’s said on calls to understand caller intent and personalize future interactions
  • Optimize content and experiences to drive the right type of calls