Marin Software

Marin Software provides the leading Revenue Acquisition Management platform for advertisers and agencies. DialogTech integrates with Marin to provide marketers with call analytics data they can use to optimize PPC bids, conversions, and ROI from search advertising.

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Optimize for the Keywords Driving Your Best Callers with DialogTech

Thanks to smartphones, a growing number of leads are researching products online but converting offline by phone. That’s why Marin has partnered with DialogTech to include our advanced call tracking analytics data in their optimization solution. DialogTech enables Marin customers to improve paid search ROI by optimizing for the keywords driving your most valuable callers.

Why Use DialogTech with Marin?

The integration between Marin Software and DialogTech helps to solve a major pain point: attribution of phone call conversions to the digital advertising campaigns that drove the visitor to the site, and to ultimately call the business. If call conversions are not taken into account when users optimize bidding, advertising decisions are made based on only part of the overall picture. Without Marin Software, the measurement, management, and optimization of digital ads is less efficient.

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