Why Use DialogTech with Marin?
The integration between Marin Software and DialogTech helps to solve a major pain point: attribution of phone call conversions to the digital advertising campaigns that drove the visitor to the site, and to ultimately call the business. If call conversions are not taken into account when users optimize bidding, advertising decisions are made based on only part of the overall picture. Without Marin Software, the measurement, management, and optimization of digital ads is less efficient.
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