Kenshoo provides the leading cloud-based digital marketing software and predictive media optimization technology. DialogTech integrates with Kenshoo to provide marketers and agencies with call analytics data they can use to optimize PPC bids, conversions, and ROI.

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Optimize for the Keywords Driving Your Best Callers with DialogTech

Thanks to smartphones, a growing number of leads are researching products online but converting offline by phone. That’s why Kenshoo has partnered with DialogTech to include our advanced call tracking analytics data in their optimization solution. DialogTech enables Kenshoo customers to improve paid search ROI by optimizing for the keywords driving your most valuable callers.

Using Kenshoo and DialogTech Together, Advertisers Can:

  • Understand what digital marketing placements lead to a phone call, opportunity, and sale.
  • Automatically reallocate budgets to the highest performing ads to meet and exceed your goals.
  • Control how calls are routed  – including routing mobile callers to their closest store – to optimize sales.
  • Listen to recordings of conversations between callers and agents to measure quality.
  • Generate detailed reports to prove to clients and execs how your marketing is impacting their business.

Bring Keyword-Level Call Data into Kenshoo with DialogTech

  • Without call tracking, Kenshoo customers are only optimizing bids based off online conversions.
  • This leads to a skewed cost per conversion and Kenshoo users optimizing based on only part of the overall picture.
  • DialogTech accounts for the offline call conversions that Kenshoo customers are missing.
  • The implementation of call tracking provides a greater ROI from digital advertising initiated through the Kenshoo platform.