Closing the Loop on Marketing Attribution Is Essential to Search and Digital Success
For many businesses, a phone conversation is a critical touchpoint in the customer journey. It’s also where many conversions from search and digital advertising take place. Closing the loop on what online activities drive those conversations — and determining their impact on business results — is essential.
Many of the world’s biggest brands and agencies use DialogTech’s SourceIQ™ to understand how their marketing drives calls and customers and make smarter optimizations to drive revenue.
Measuring return on investment (ROI) requires an integrated approach to attribution. SourceIQ ensures marketers can navigate what is producing the best returns, both online and over the phone.
Insights to Make Media Work Harder
Optimizing online media that drives offline activity requires effective online-to-offline attribution. SourceIQ’s multi-touch attribution system is designed for scaled and omni-channel marketing programs.
Connect Online to Offline
Close the loop on marketing attribution by laddering call attribution into media planning and optimization. Get a holistic blueprint of marketing channel performance you can use to prove and improve ROI.
“Using DialogTech’s call attribution solution we have been able to understand how our marketing is driving calls.”
— Bryan Huber, Global Vice President, Digital Marketing at Comfort Keepers
“With DialogTech we’ve been able to see where our calls are coming from and what marketing drives them, enabling us to allocate budget to what’s really driving student enrollments.”
— Seth Lueck, Director of Digital Acquisition & Optimization at Sylvan Learning
“DialogTech’s call attribution platform shows us which marketing source drove every call, so we can allocate budget to the keywords, ads, and channels driving the most calls and customers.”
— Mack Johnston, VP of Data & Analytics at SnapCap