Closing the Loop on Marketing Attribution Is Essential to Search and Digital Success
For many businesses, a phone conversation is a critical touchpoint in the customer journey. It’s also where many conversions from search and digital advertising take place. Closing the loop on what online activities drive those conversations — and determining their impact on business results — is essential.
Many of the world’s biggest brands and agencies use DialogTech’s SourceIQ™ to understand how their marketing drives calls and customers and make smarter optimizations to drive revenue.