CHICAGO – April 25, 2013 – Marketers are facing more scrutiny from CEOs to deliver data that accurately measures marketing’s impact on the business, with 67 percent of CEOs significantly committed to the marketing function and a growing number requesting weekly (almost 20 percent) or daily (9 percent) marketing updates, according to the 2013 State of Marketing Measurement Survey by DialogTech, the leader in voice-based marketing automation.
The second annual survey, released today, reveals almost half of all companies surveyed are increasing marketing budgets, and they are investing in emerging technology over all else to measure marketing efforts and discern ROI. These growing marketing budgets include employing new staff to fulfill newly created roles and using the emerging measurement tools to hone strategies.
“The DialogTech 2013 State of Marketing Measurement Survey reflects the innovation that is taking place in marketing measurement and the rapid pace with which savvy CEOs and growth hackers are evolving their measurement strategies,” said Irv Shapiro, CEO of DialogTech. “The survey illustrates what industry leaders are doing today to impact revenue. And it is clear that growth hackers are championing innovative ways to measure marketing. Today’s marketing leaders can take credit directly for revenue and new customers from their marketing efforts and confidently answer the CEO’s tough ROI questions.”
Investments in Headcount and Emerging Technologies:
Growth Hacking and Voice-Based Marketing Automation Lead Metrics:
About the Survey
The DialogTech 2013 State of Marketing Measurement Survey was conducted online by DialogTech between February 19 and March 8, 2013 with more than 400 respondents across the U.S. who are responsible for marketing within their company. This is the second in a series of annual surveys conducted by DialogTech to identify the emerging trends and issues in marketing measurement. The complete survey report can be downloaded here.