Chicago, IL – October 18, 2018 – DialogTech, the world’s leading provider of voice and call analytics, is a finalist for The Drum Search Awards USA in the Most Innovative Search category.
The nomination is based on DialogTech’s work with national chain Roy’s restaurants via digital agency partner Roger West. Many of Roy’s dining reservations are booked over the phone, and Roger West uses call attribution and voice analytics insights from DialogTech to optimize Roy’s paid search and display campaigns for the channels, ads, search keywords, days/times and devices driving the most reservation calls to each Roy’s location.
With the help of DialogTech’s call analytics, Roger West drove a 461% increase in call conversions and a 434% increase in reservations for Roy’s, while also decreasing cost per reservation by 38%.
“DialogTech has made it very easy for us to attribute and analyze conversions that come from phone calls,” said Jessica Moore, Director of Digital Strategy at Roger West. “Their accurate transcriptions help us convey the percentage of calls from each channel relevant to the client’s sales, and we were able to add even more value to their bottom line using DialogTech’s omnichannel marketing dashboards. If we weren’t using DialogTech, we would not be able to correctly analyze conversions and happily report year-over-year growth to our clients.”
“For many industries, calls are the most popular and valuable conversions from search,” said Alain Stephan, SVP of Analytics Services for DialogTech. “The ROI increases that brands and agencies can achieve with the right insights on call conversions is very exciting, as the Roy’s success story with Roger West and DialogTech shows.”
Winners of The Drum Search Awards USA across all categories will be announced at an awards ceremony on November 14th.
To learn more about why agencies and enterprises use DialogTech’s AI to analyze calls and conversations, visit the DialogTech website.
Through voice analytics, DialogTech revolutionizes how businesses engage with consumers by redefining conversation insights and actions. DialogTech’s proprietary technology platform provides marketers with transparency into the voice of their consumers through AI-driven conversation insights. DialogTech’s product suite helps marketers identify key behaviors that lead to conversion events, deliver deeply personalized consumer experiences and improve effectiveness across channels by linking every consumer activity from click to conversion to loyalty. With over 4,000 customers worldwide, DialogTech is the trusted voice analytics solution for leading brands and agencies. Visit www.dialogtech.com for more information.