DialogTech and Yext Make It Easy for Marketers to Measure the Impact of Phone Calls from Online Listings
Chicago, IL – June 15th, 2017 – DialogTech, the leading provider of actionable marketing analytics for phone calls, today announced a new partnership and integration with Yext, the global digital knowledge management provider. The integration, which is now available via the DialogTech call tracking app listed in the new Yext App Directory, makes it easy for marketers to measure the quantity and business impact of phone calls to any location generated from their Yext-managed listings, including those on Google, Facebook, Yelp and more.
As smartphones have become the dominant device for researching local purchases, the number of phone calls to local businesses has skyrocketed. According to Google, consumers searching for local businesses on smartphones are 46 percent more likely to contact the business by calling. Those callers are also 51 percent more likely to make a purchase, making them valuable conversions for marketers to track and optimize.
“DialogTech is proud to be the first and only call tracking provider selected in the Yext App Directory,” said Jonathon Schuster, Vice President of Product Management at DialogTech. “Phone calls are critical touch points in the local customer journey for many industries, including franchises, automotive, retail, insurance and financial services, healthcare and home services. Yet most marketers struggle to understand how many calls they generate to each location, what happens on those calls and their impact on sales. DialogTech provides marketers with those insights and more.”
“Leads generated through phone calls from online listings are a fundamental data point for businesses to understand in order to drive business, but can be challenging to quantify,” said Marc Ferrentino, Chief Strategy Officer of Yext. “The DialogTech integration in the Yext App Directory gives marketers an easy way to measure and hone this important source of revenue.”
The integration enables Yext users to insert trackable phone numbers from DialogTech into their online listings. The process is quick and easy. When consumers call those numbers, DialogTech enables marketers to see which listing drove the call, if the call was answered, how long it lasted and if the caller converted to an appointment or customer. DialogTech also records and transcribes the contents of each call and provides marketers with tools to analyze the caller’s experience and the performance of the employee on the call. These insights enable marketers to help their locations make improvements to convert more callers to customers.
The DialogTech call tracking app is available in the Yext App Directory, which provides deep connections to over 20 apps. The Yext App Directory connects digital knowledge with software systems across businesses, centralizing mission-critical business data. To learn more about the integration, visit the DialogTech website at dialogtech.com/solutions/integrations/yext.