There are some pretty disturbing stats going around about display advertising, and if you’re a smart marketer, you want to stay abreast of them. We’re going to carry you through a dark tunnel of scary stats, but hang tight: there is light at the end of that tunnel and it means rescuing your display ad campaigns from dismal failure.
You Are More Likely to Complete Navy SEAL Training Than Click a Banner Ad
It’s true. The SEAL program is known to be one of the most rigorous of its kind: wannabes drop like flies. But when you compare the scanty few who do succeed to the number of people who actually click on display ads there are more SEALs than clickers. That’s just sad.
You Are More Likely to Survive A Plane Crash Than Click a Banner Ad
Another bleak statistic but also another true statistic. We won’t go into detail here. You get the point.
Display Ads Saw Double Digit Growth Last Year But
about 50% of display ad clicks are accidental. So while marketers are throwing cash at their display ad campaigns, they may not be seeing a return on investment.
The Average Person Is Served Over 1,700 Banner Ads Per Month
…and still they are more likely to survive a plane crash than click one. So what’s the deal?
The deal is this: display ad campaigns need help. The problem is, many marketers don’t know where to start when it comes to creating more effective campaigns. But there’s hope. Remember when we told you at the beginning of this blog that there’s a light at the end of the tunnel? There is, and it’s in the form of this shiny new webinar: 7 Tips for More Effective Display Ad Campaigns. In it, we team up with Steve Krol, CEO of Advanse, to bring you the best tips on creating better ads and landing pages, ideas on what to test to optimize display ad performance, and insights into how mobile is impacting display advertising. Ready to rescue your display ad campaigns? Register now.