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A Perfect Marriage: Mobile Web and Click-to-Call


Like Cracker Jack and baseball, peanut butter and jelly, or the proverbial horse and carriage, some things just go together. Like the mobile Web and click-to-call.

When people are searching on the mobile Web, it’s a good bet they’re looking for something they want right now. So it’s just plain smart to make it easy for them to get in touch – especially for businesses like restaurants where reservations are important.

Jessica Dolcourt at has highlighted three mobile applications that incorporate click-to-call:, Find It! For Blackberry and Zagat To Go (which has added click-to-call since Dolcourt’s post). Expect to see more smartphone and PDA applications incorporating click-to-call as the mobile Web extends its reach.