Are you a looking to interview experts about the FTC’s new Telemarketing Sales Rule Voice Broadcasting requirements? DialogTech CEO Irv Shapiro is available to answer your questions. Here are the details from our Media Advisory:
TO: Business editors, direct marketing media / producers / bloggers
WHAT: Subject-matter expertise in the Federal Trade Commission’s Telemarketing Sales Rule (TSR). Tougher new requirements under the rule raise the hurdles for small businesses that rely on automated telemarketing tools for their livelihoods.
WHEN: The new rules take effect, Sept. 1, 2009
WHO: Serial entrepreneur Irv Shapiro, founder and CEO of DialogTech, a leading provider of hosted phone-automation services that empower business users, marketers and developers to enhance customer conversations, increase sales and lower costs.
WHY: Small businesses should understand they can comply with the TSR’s more stringent guidelines while continuing to use outbound telemarketing. Because DialogTech has helped businesses of every size automate telephone calls for the past two years, Shapiro will offer reporters / producers / bloggers knowledgeable commentary and tips on abiding by the new rules.
Here’s a sample: Our experience with thousands of companies building campaigns that combine inbound call routing and IVR with outbound IVR has taught us what works and what doesn’t, Shapiro says. We have found that most of the behaviors prohibited under the TSR are, in fact, ineffective. Many techniques exist for replacing robo-calling campaigns with the legal and effective use of web site opt-ins,’ coupled with automated-IVR follow-up calls. Multimedia campaigns use the best of outbound IVR.
If you would like to chat with Irv Shapiro about implications of the new FTC rule, please contact Cheryl Cink via the contact information below.
Want more information? Read our Voice Broadcasting Regulations Guide.