Optimizely X

Include data on calls in your Optimizely X's A/B and multivariate tests to find variations driving the most online and offline conversions

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Optimize Web and Call Conversions from Your Website and PPC Campaigns

Thanks to smartphones, a growing number of leads are researching products online but converting offline through phone calls. And studies show these phone leads convert to revenue 10 times more than web clicks. They’re the leads marketers most want to generate.

Include Critical Call Conversion Data in Optimizely X's A/B Testing Platform

To help marketers optimize their web pages and PPC campaigns to drive more calls, Optimizely has partnered with DialogTech. Now Optimizely X customers can use DialogTech’s call tracking analytics to see which page variations drives the most customer calls and web conversions. It enables businesses and agencies to optimize website content and PPC landing pages to drive more high-value leads, opportunities, and sales.