Even in today’s digital world, a phone conversation is often the best way to earn a customer’s business. And as digital advertising goes mobile, these customer calls are skyrocketing, with calls to U.S. businesses from mobile advertising to exceed 100 billion this year. Marketers can no longer measure and optimize ROI without knowing how each channel is generating not just calls, but customers. The DialogTech integration with Microsoft Dynamics 365 provides that insight and more.
DialogTech adds the missing element of phone call analytics to Microsoft Dynamics 365. Marketers now have actionable insights into how every channel, ad, search keyword, and marketing interaction drives calls and customers. You have a complete view of the customer journey within Microsoft Dynamics 365 – whether a consumer converts online or by phone — and the insights to optimize marketing to generate greater revenue at lower costs.
DialogTech also makes sales teams more efficient and effective by automatically populating Microsoft Dynamics records with data on every call and caller, even if the call goes unanswered. Instead of manually inputting caller information, your sales team is free to focus on providing a quality call experience.
Please contact DialogTech to learn more about the benefits of our out-of-the-box integration for Microsoft Dynamics 365.
Marketing CRM Specialist at Arbor Memorial