Marin Software

Marin Software provides the leading Revenue Acquisition Management platform for advertisers and agencies. DialogTech integrates with Marin to provide marketers with call analytics data they can use to optimize PPC bids, conversions, and ROI from search advertising.

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Optimize Calls and Sales from Search Marketing

Marin Software is the #1 ad cloud and is the only independent vendor to combine search, social, and display through synchronous audiences in a single platform. Marin’s open, flexible platform seamlessly links and de-duplicates your CRM, audience, revenue, and contextual data from any source, allowing you to better understand your online and offline performance, optimize your online campaigns, and convert higher value customers.

Thanks to smartphones, a growing number of leads are researching products online but converting offline by phone. That’s why Marin Software has partnered with DialogTech to include our advanced call tracking analytics data in their bid management solution.

Using Marin and DialogTech Together, Advertisers and Agencies Can:

  • Understand what search keywords, PPC ads, and landing page variations lead to a phone call, opportunity, and sale.
  • Automatically reallocate budgets to the highest performing keywords and ads to meet and exceed your goals.
  • Control how calls are routed — including routing mobile callers to their closest store — to optimize sales.
  • Qualify and filter callers automatically using an IVR and score call quality using keyword spotting technology.
  • Generate detailed reports to prove to clients and execs how all your marketing, not just search, impacts their business.

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walkthrough of DialogTech?

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