Adobe Test & Target is now integrated into the Adobe Target solution part of Adobe Marketing Cloud. Target provides you with everything you need to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels at the segment and individual levels.
Unbounce is a self-serve hosted service that provides marketers doing paid research, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.
LiveBall is the industry-leading cloud-based platform that enables marketers to create, test, and manage advanced landing pages.
The LiveBall/Mongoose integration lets LiveBall customers track and analyze both form and phone leads from their landing page campaigns. Seeing both form and phone conversions in LiveBall's real-time reporting helps marketers make smarter testing decisions and accurately attribute their online ROI.
Optimizely is an optimization platform, providing A/B testing, multivariate testing, and website personalization for individuals and organizations with and without technical expertise.
The Optimizely/Mongoose integration delivers a solution for marketers who require optimization of call conversions, as well as a method to reveal which stage in the sales funnel visitor segments choose to make phone calls.
Pardot Marketing Automation is a cloud-based solution that shows your sales team exactly where to spend its time in order to maximize ROI. Advanced micro-level web analytics allows Pardot to capture all relevant prospect activities, both on and off your site, and help you determine who is showing the most buying signals.
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