Google Marketing Platform

Use Google Marketing Platform to optimize for the ads and experiences driving calls that convert to customers

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Activate AI-Driven Analytics on Callers Across Google Marketing Platform with DialogTech

Google says that marketers must integrate online and voice for a unified view of the customer journey. DialogTech makes it easy to leverage complete attribution on calls and AI-driven insights on voice conversations in Google Marketing Platform. Use DialogTech data to more accurately measure results, gain a deeper understanding of your customers, make smarter optimizations, and target the right audiences with the right ads across search, display, and video.

Using DoubleClick and DialogTech Together, Advertisers and Agencies Can:

  • Understand what digital marketing, including display ads, videos, search keywords and campaigns, leads to phone calls, opportunities, and sales.
  • Automatically reallocate budgets to the highest performing ads and keywords to meet and exceed your goals.
  • Control how calls are routed – including routing mobile callers to their closest store – to optimize sales.
  • Filter reporting within the DoubleClick interface based on phone call duration
  • Qualify and filter callers automatically using an IVR and score call quality using keyword spotting technology.
  • Generate detailed reports to prove to clients and execs how all your marketing is impacting their business.

“The results have been amazing: this year with DialogTech, Sylvan has increased leads by over 33% from search marketing — all while keeping cost per lead flat.”

— Seth Lueck, Senior Online Marketing & SEM Manager at Sylvan Learning · Read Their Story

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