Google Ads (AdWords)

Generate more customers at a lower CPL from your search, display, and YouTube campaigns with AI-powered call analytics in Google Ads

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Optimize ROI with AI-Driven Insights on Calls — Right in Google Ads

DialogTech attributes calls from your Google search, display, and YouTube ads and uses AI (artificial intelligence) and machine learning to analyze the conversations for insights. That data is passed back into Google Ads so you can more accurately measure ROI, personalize experiences, and optimize campaigns to acquire more customers.

Understand Callers

Attribute every call from search, display, and YouTube ads and have AI analyze conversations for caller intent, outcome, and more.

Personalize Experiences

Use insights from voice conversations to improve audience targeting and acquire more customers at a lower CPL.

Optimize Results

Optimize bid strategies, audience targeting, and messaging for what drives the most business -- online and over the phone.

Get Actionable Insights for Every Call in Google Ads

DialogTech captures complete attribution down to the keyword for every call from your Google Ads campaigns — whether from a landing page or call extension. AI then analyzes the conversation, so you can see what campaigns, ads, keywords, devices, days/times, locations, and webpages drive not only the most calls, but the most customers.

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Put Callers in the Right Retargeting and Lookalike Campaigns

When someone calls any of your business locations from any channel, DialogTech’s AI measures the intent and outcome of the call. It can pass that caller to Google Ads and add them to the best retargeting or lookalike campaign — or exclude them from seeing your ads.

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DialogTech’s Integration with Google Ads Also Includes:

Keyword-Level Attribution

Capture the ad and keyword search that drove the call -- whether from a call extension or your landing page.

Website Tracking

Capture each caller’s interaction with your website, including the webpage they called from.

Caller Profile Data

Know the caller’s name, location, and device, if they are a new or repeat caller, and more.

Recordings & Transcriptions

Access recordings and transcriptions of every call to any agent, location, or call center.

AI & Machine Learning

Have AI analyze calls for you to measure caller intent, lead quality, conversion rates, and sales agent performance.


Pass call data to your CRM and other marketing tools, including Google Analytics and Google Marketing Platform.

“Thanks to DialogTech’s call analytics data we knew how to focus mobile spend during high-converting times of day to reach the largest audience and increase reservations for Roy’s restaurants.”

— Jessica Moore, Director of Digital Strategy at Roger West · Read Their Story

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