Use Call Analytics to Increase Facebook and Instagram ROI

Social ads will drive over 19 billion calls to US businesses this year. And those callers convert to customers 10x more than online conversions. DialogTech makes it easy to optimize your Facebook and Instagram ad spend and targeting for what drives the most calls and customers.

Gain a Holistic View of Social Ad Performance

  • View both online conversions and call leads in your Facebook Ads Manager with DialogTech’s seamless integration
  • Understand how Facebook and Instagram ads influence phone call leads with view-through attribution
  • Leverage more complete conversion data in the place you optimize your campaigns

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“Connecting cruise shoppers in conversation with Oceania Cruises’ agents is an important goal of our marketing. Call insights from DialogTech and Facebook help us accomplish that goal.”

Todd Brown
Vice President of E-Commerce at Oceania Cruises

Optimize to Drive More Callers and Customers

  • Acquire more customers by optimizing campaigns, ad sets, and ads based for what drive the most calls
  • Improve your Facebook and Instagram ROI by investing in what generates the best conversions, both online and over the phone
  • Close the loop on attribution by analyzing what happens on each call and optimizing for ads driving the right callers

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Re-engage Past Callers and New Audiences Likely to Call

  • Retarget past callers (both leads and customers) with the right ads encouraging them to call again
  • Expand your reach and acquire new customers by targeting new lookalike audiences likely to call
  • Exclude past callers from seeing ads aimed at driving new leads or online conversions

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“We’ve seen great results using DialogTech data to target past callers and new lookalike audiences with Facebook ads.”

Camila De Bierre
Social Media Specialist at Westgate Resorts

Ready for a personal walkthrough of DialogTech?

Request a demo → or call 877.295.5100