You can’t optimize your online marketing ROI if you ignore calls. DialogTech’s call analytics and automation platform seamlessly integrates with Convertro to include call conversions alongside the web data captured by Convertro for complete measurement of every lead’s path to conversion.
With DialogTech and Convertro you can:
By including customer calls as a Convertro event you can:
Convertro, an offering of AOL Platforms, is a multi-touch attribution platform that allows marketers to determine how visitors find and interact with a brand. This functionality is extremely beneficial for companies that have very long sales cycles, as their customers and prospects tend to visit the website through a number of channels and may contact the organization using a variety of methods.
Companies that have short, frequent sales cycles can also benefit from using Convertro. Its multi-touch capabilities allow users to determine trends that many consumers follow to purchase products or services frequently.