We’ve blogged about Twitter before. After we realized the value of its promoted advertisements, we wanted to share the work we’d done with them to help other businesses take advantage of the benefits. Now today we’re blogging about them again, this time in honor of the Twitter IPO.
We’ve been using Twitter promoted tweets for several months and have been thrilled with the response we’ve seen, both in leads and in site traffic. Placing call tracking numbers on the assets we promote in our tweets has made it easier than ever to connect with prospects who come across our messaging on social media: after all, once you get a lead on the phone, you’re not limited to 140 characters. The tweets are the hook, the phone number is the line, and the conversations we are then able to have with these prospects are the sinker. Not only are potential customers able to connect with us instantly, but we are able to track these interactions down to the penny: the trackable phone numbers enable us to tell exactly which tweets are generating calls so we can do more of what works. Even if you’re not using Twitter for promoted tweets, having the ability to use these virtual phone numbers as a way to track activity in regular tweets is a great tool to have in your belt. Your stockbroker may not have gotten you in on the IPO, but you can still use Twitter to make some money!
All in all, working with Twitter has been ideal for the kind of work we’re doing in social media customer acquisition, and that’s why we’re so excited about the future of this channel. With Twitter valued at $18 billion, we’re convinced that more and more marketers will begin to turn toward this social media giant to generate business, and to encourage them to do so, we’re offering a special promotion in honor of Twitter going public. Today and tomorrow, call us at (855) 884-5108 and you’ll get your first month with DialogTech free. We’ll show you just how easy it is to integrate call tracking with your social media marketing, and you too can be ahead of the curve when it comes to the difference Twitter is going to make in the lives of marketers.