Consumers today live their lives on their smartphones. To reach them, higher ed marketers are shifting ad budgets to mobile. It’s estimated that mobile ad spend will increase 50% in 2015, and by 2019 mobile advertising is expected to represent 72% of all digital ad spend.
As higher ed marketers shift ad budget to mobile, closed-loop attribution of every conversion becomes critical – and that includes phone calls. Higher ed marketers that aren’t tracking call conversions from campaigns may be making a huge ROI mistake that is costing them engagement and enrollments.
DialogTech provides the only platform for end-to-end call attribution and conversion essential for today’s data-driven marketer. It gives you the insight to invest in campaigns that drive calls and the technology to help those calls convert to revenue.
Watch our video to learn more.