Report: The 49% ROI Mistake Agency Marketers Don’t Know They’re Making

Turn conversations into conversions

Consumers today live their lives on their smartphones. To reach them, automotive marketers are shifting ad budgets to mobile. It’s estimated that mobile ad spend will increase 50% in 2015, and by 2019 mobile advertising is expected to represent 72% of all digital ad spend.

As automotive marketers shift ad budget to mobile, closed-loop attribution of every conversion becomes critical – and that includes phone calls. Automotive marketers that aren’t tracking call conversions from campaigns may be making a huge ROI mistake that is costing their clients business.

162 billion
calls will be driven from mobile marketing by 2019
63%
of auto shoppers turned to their device while on the lot to conduct additional research

The DialogTech promise

DialogTech provides the only platform for end-to-end call attribution and conversion essential for today’s data-driven marketer. It gives you the insight to invest in campaigns that drive calls and the technology to help those calls convert to revenue.

Watch our video to learn more.