Archives
New Facebook Ad Strategies to Convert Mobile-First Shoppers
August 5, 2015 11:34 amJoin DialogTech’s search marketing and call analytics experts to learn how to drive more call conversions and sales from Google call extensions – and how to prove it to your execs your clients.
The 49% ROI Mistake Marketers Don’t Know They’re Making
July 15, 2015 2:21 pmConsumers today live their lives on their smartphones. To reach them, marketers are shifting ad spend to mobile. Marketing on... View Article
Agency Marketing in a Mobile World: Prove and Improve ROI with Call Attribution
May 15, 2015 3:07 pmThanks to smartphones, calls are the new clicks. They are the natural conversion path from mobile and the single most... View Article
Calls Are the New Click: Entering the Next Era of Call Monetization
February 5, 2015 8:53 pmA shift is underway in tech and media worlds: Companies are increasingly embracing phone calls as a lead form for... View Article
Qualifying, Routing, and Scoring Inbound Calls to Optimize Sales
October 29, 2014 11:07 amLearn how marketers are using call qualification, routing, and scoring to optimize the chance inbound calls convert to revenue.
DialogTech’s 2014 State of Marketing Measurement Survey
May 5, 2014 11:42 amThe 2014 survey report highlights the latest trends in multichannel marketing measurement to improve ROI and conversions.
Top 10 Reasons To Track Your Advertising
February 24, 2014 3:40 pmGet the scoop on how call tracking can really boost your business. Know how to pick a vendor who can provide solutions for lead generation, direct response, A/B testing and many other needs!
Buyer’s Guide to Call Tracking Software for Marketers
February 19, 2014 4:34 pmMarketers need to understand and prove how their ads, content, and campaigns are generating phone calls, impacting lead generation, and driving sales. Check out the Buyer's Guide to Call Tracking Software for Marketers to learn more.
Tips for E-Commerce: 4 Steps to Drive Sales with the Phone
February 11, 2014 3:18 pmThe one-stop-shop for call tracking insight as it relates to the e-commerce industry.
The Definitive Guide to Call Tracking for Email Marketing
January 3, 2014 11:31 amIf email marketing campaigns are important to your marketing strategy, then tracking every lead (especially high-value phone leads) back to specific programs is important. This white paper explains how to do it.
B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads
September 23, 2013 1:35 pmThis white paper provides tips for how B2B marketers can increase engagement and generate leads via social media. It also explains why it's so important to track leads from social media, and the technologies that can help you do it.
Marketer’s Guide to Proving (and Improving) Content Marketing ROI
August 28, 2013 12:40 pmThis white paper provides tips for how marketers can prove to their executives (or clients) the value of their content marketing initiatives. It also explains ways to improve your content marketing ROI, and introduces technologies you can use to do both.
Marketer’s Guide to Call Tracking for Google SEO and PPC
August 13, 2013 9:31 amThis eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages.
The Definitive Guide to Automated IVR Phone Surveys
July 24, 2013 9:41 amThis guide explains the value of conducting phone surveys using interactive voice response (IVR).
Tracking Phone Leads: The Missing Piece of Marketing Automation
June 5, 2013 2:31 pmThis white paper introduces you to voice-based marketing automation and how you can use it to create closed-loop marketing where every phone lead is captured, responded to properly, scored, nurtured, and tracked through the sales process.
2013 State of Marketing Measurement: Survey Report
April 30, 2013 8:33 amThe 2013 survey examines trends in the level of support and scrutiny that marketers are receiving from their CEOs around marketing measurement as a growth engine, the growth of marketing budgets over the past year, and the emergence of the growth hacker as a champion of marketing measurement.
How Sales Teams Use Integrated Virtual Call Centers to Close More Business
March 4, 2013 6:17 pmThe call center is the backbone of any successful sales team. It isn't just another piece of technology; it's an important strategic asset. That's why successful sales teams today rely on integrated virtual call centers to support their needs.
Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls
February 28, 2013 3:56 pmSmartphone adoption around the world is exploding. This explosive growth is changing the way businesses market and advertise. This white paper discusses how to generate mobile leads and track calls back to their marketing source.
The Next Generation of Virtual Call Centers: Beyond the Cloud
February 13, 2013 11:56 amRecently, the call center has taken a step forward in its evolution by integrating cloud-based virtual call center functionality with other technologies. This new integrated virtual call center brings together interactive features that take customer support to the next level. Use this white paper and learn how to provide exceptional customer service by building a hardware-free, integrated virtual call center.
10 Questions to Ask Your Voice Broadcasting Provider
January 21, 2013 3:39 pmAre you shopping around for a solution to automatically send outbound calls to customers or prospects? In the voice broadcasting... View Article
10 Questions To Ask Your Virtual Call Center Provider
January 20, 2013 1:11 pmAsking the right question is sometimes just as difficult as finding the right solution for your needs. Check out some helpful insight of what to ask for when checking out different virtual center providers.
10 Questions to Ask Your IVR Provider
January 19, 2013 3:33 pmHere are 10 questions that you should ask when deciding which IVR software vendor to work with.
Integrate Intelligent Voice Broadcasting into Your Marketing and Sales
January 18, 2013 3:35 pmMarketing and sales professionals are using intelligent voice broadcasts to cut costs, save time, and generate leads and revenue. Use this white paper to learn how intelligent voice broadcasting can be integrated into your marketing strategy.
New IVR Strategies for Lead Generation, Scoring, and Nurturing
January 16, 2013 1:29 pmThis white paper explains some of the IVR strategies today's B2B marketers are using to generate, qualify, and nurture sales leads.