The online retail industry is booming. Today, companies of all sizes are finding success with e-commerce platforms in both B2B and B2C industries.
But while e-commerce continues to grow, many online retailers are still missing out on significant revenue because they ignore one critical device: the phone. It may seem counterintuitive, but in the world of e-commerce, people want to call you.
And by not including a phone number prominently on your web site, you lose not only sales, but also credibility and the trust of online shoppers.
This white paper explains why phone calls have become a critical sales channel in the e-commerce space. It provides tips for how to use the phone to drive more sales, and highlights how online retailers can leverage a technology called voice-based marketing automation to:
- Route and mange inbound calls
- Track and optimize marketing campaigns
- Reduce shopping cart abandonment
- Increase sales
- Improve customer loyalty