Consumers today live their lives on their smartphones. To reach them, marketers are shifting ad spend to mobile. Marketing on mobile, however, is different than marketing on desktops, and many marketers are making a huge mobile ROI mistake that is costing them sales – and they don’t even know it.
This report from DialogTech Insights presents brand new research explaining the 49% mobile ROI mistake, why it’s so important to solve, and how to solve it.
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