The 2013 survey examines trends in the level of support and scrutiny that marketers are receiving from their CEOs around marketing measurement as a growth engine, the growth of marketing budgets over the past year, and the emergence of the growth hacker as a champion of marketing measurement.
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With emerging measurement technologies, marketers are able to take credit more directly for revenue and the new customers their marketing efforts generate.
Recognized as the leader in call tracking, DialogTech enables businesses and agencies to optimize marketing and sales to convert more callers to customers.
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