2013 State of Marketing Measurement: Survey Report

2013 State of Marketing Measurement: Survey Report

The annual DialogTech State of Marketing Measurement Survey identifies what successful marketers are doing and how they're doing it to grow their business. The survey is the leading report in the sector with hundreds of marketing decision makers contributing their feedback.

The 2013 survey examines trends in the level of support and scrutiny that marketers are receiving from their CEOs around marketing measurement as a growth engine, the growth of marketing budgets over the past year, and the emergence of the growth hacker as a champion of marketing measurement.

Download this report for valuable marketing measurement insight and statistics:

  • Two thirds of CEOs surveyed have significant influence in marketing decisions and half receive regular marketing measurements
  • Almost half of respondents reported an increase in their marketing budgets in the past year
  • A quarter of respondents now have a growth hacker in their marketing team
  • Twice as many marketing teams with growth hackers are experimenting with emerging workflow automation tools, such as voice-based marketing automation

With emerging measurement technologies, marketers are able to take credit more directly for revenue and the new customers their marketing efforts generate.

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