Agency Marketing in a Mobile World: Prove and Improve ROI with Call Attribution
Thanks to smartphones, calls are the new clicks. They are the natural conversion path from mobile and the single most effective vehicle for driving engagement and revenue across marketing channels.
For agencies, generating high-quality calls and conversations from your campaigns – and being able to prove it to clients – is now critical. But it can be a challenge. It requires you to have the same visibility and real-time control over the calls you generate as you do clicks.
Get this guide to learn about:
How smartphones have impacted every marketing channel
Using call attribution to prove and improve marketing performance to drive more revenue-generating calls to clients
How to control and personalize each caller’s experience in real time to help clients convert more calls to sales