The annual DialogTech State of Marketing Measurement Survey identifies what successful marketers are doing and how they're doing it to grow their business. The survey is the leading report in the sector with hundreds of marketing decision makers contributing their feedback.
The 2014 survey examines trends in how often CEOs are looking for marketing activity reports, the diversity of channels being measured, and how marketers plan to invest in technology platforms in the future.
Download this report for valuable marketing measurement insight and statistics:
- Three-fourths of CEOs are "totally committed" or "significantly committed" to supporting their marketing teams
- CEOs want conversion-related metrics such as increase in sales revenue, number of new customers, and number of new leads
- The top 5 marketing tools include web analytics, SEO and PPC tools, CRM, mobile or responsive websites, and call tracking
- Mobile marketers are reporting more marketing metrics across almost every channel compared to general marketers
With the line between online and offline marketing channels blurring, marketers are utilizing automated technologies to integrate data and increase conversions.