Mission-Critical Marketing: A DialogTech Digital Event Series

Strategies & stories from leading marketers on how they’re adapting for the COVID-19 crisis

Planning and Optimizing Your Media Strategy in Times of Crisis

Many businesses are scaling back media right now due to budget cuts and brand safety concerns — but that doesn’t mean that every company should put paid media on hold. Right now, CPCs and CPMs have gone down significantly, making it possible to get more for your money, and consumers are online more than ever.

For many companies, now is the time to invest in paid media, but that doesn’t mean what worked well before the COVID-19 crisis will be successful now. Learn best practices from Jeff Campbell, Executive Vice President of Resolution, and Dave McAnally, VP of Marketing at DialogTech, on how to plan and optimize your paid media strategy in these unprecedented times.


  • Jeff Campbell
    Executive Vice President

  • Dave McAnally
    VP of Marketing


  • Laura Cook
    Director of Agency Partnerships

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