Paid Search & the Call Center: New Data-Driven Strategies That Really Work

Consumers that engage with paid search ads often convert by calling. And most of those calls go to call centers. Success or failure is determined by 2 things: the strategies you use to generate quality calls from Google Ads and Bing, and the experience those callers receive from the call center.

Join the paid search and call experts from Elite SEM and DialogTech to learn proven data-driven strategies for targeting and converting high-intent audiences from paid search. You’ll discover:

  • New automated bid strategies to drive more quality callers
  • Ways to build higher-converting audiences in Google Ads and Bing
  • Marketing strategies to deliver seamless, personalized call center experiences


  • Shannon Greene
    Associate Director, Paid Search

  • Blair Symes
    Sr. Director of Content Marketing

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