Insurance Marketer’s Playbook for Call Conversions: Digital Marketing Strategies to Drive Calls and Customers

Smartphones have transformed the way consumers shop for insurance. Thanks to click-to-call, insurance shoppers are converting on your search, Facebook, and display ads by calling. Over 40% of insurance purchases happen over the phone, and insurance marketers are using new digital ad, targeting, and attribution strategies to get more customers calling.

Join call conversion experts at DialogTech to learn how insurance marketers are optimizing digital channels to drive more calls and customers at a lower CPL. You’ll learn:

  • The enormous impact of smartphones and click-to-call on insurance marketing
  • New strategies to drive quality calls from Facebook, search, display, and more
  • What data marketers must capture around phone calls to optimize ROI
  • Real-world examples for how insurance marketers drive calls and customers