How to Turn Local Searches into Offline Actions

With over a third of searches having local intent, it’s critical for brands to have a strong local search strategy. But you can’t win these pivotal online moments without the right offline strategies.

Most local searches generate offline actions, either a phone call or in-person visit. To be successful, marketers must understand what online behaviors lead to the offline engagements that generate customers and revenue. You need to integrate online and offline to win.

Join the local search experts from DialogTech and Yext to learn what’s hot in local search and the new strategies marketers need to know to drive better results. You’ll discover:

  • Best practices to provide a seamless online-to-offline consumer experience
  • What an integrated approach to online and offline looks like
  • How leading brands merge online and voice to win local search

Speakers

  • Duane Forrester
    VP of Industry Insights

  • Dave McAnally
    VP of Marketing

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